The Pocky Tradition
In 1922, Japanese company Ezaki Glico Co., Ltd. launched a different type of Glico caramel treat in a distinctive red box. Forty-four years later, Ezaki Glico released a new product into their family of fine foods—a chocolate-coated, pretzel-like cookie stick. Inspired by the sound made while eating these crispy sticks, they named their new product “Pocky.”
Originally, these sticks were each hand-dipped in chocolate, leaving one end of the stick bare. This unique handle design served a practical function during the hand-dipping process and became a useful benefit while eating Pocky, allowing for multi-tasking without getting chocolate on your hands.
As demand increased, the manual dipping process was replaced with more efficient solutions, but the signature handle design remained. The packaging has also evolved over the years while hanging on to its compact, easy-to-carry feature which makes it perfect as an on-the-go snack. And while the high-quality chocolate coating that has been enjoyed by so many for so long has not changed, new flavor varieties have been introduced including Strawberry, Matcha, and Cookies & Cream!
Pocky is about sharing happiness with friends, family, partner, co-workers—anyone, anytime, anywhere! Just open a box, pass it around, and watch the smiles and happiness spread.
With plenty of sticks in each box, Pocky is the perfect snack for bringing people closer together. At Kinjo, we follow the traditional Japanese tradition and give out Pocky for free with a meal to Women and Children. It’s a small (yet delicious) way for us to say thank you for choosing Kinjo Sushi & Grill.